Radice: 5 Social Media Blunders to Avoid

Originally shared by Dr. Tracy Tuten, author of “Social Media Marketing 2nd Ed.” via Twitter. Original article written by Rebekah Radice titled “5 Deadly Social Media Blunders to Avoid.” As young professionals getting your feet wet in the social media advertising and marketing environment, it’s hard to know what to do and what to avoid.… Continue reading Radice: 5 Social Media Blunders to Avoid

What makes a team successful?


Group projects are challenging. However, they are a necessity in a professional working environment. For the next two and a half weeks, TechADV4301 students will be spending more and more time together working on their final content plans and content. In order for each team to achieve optimal results, they must work together and share the load.

An article on Google’s research into ‘what makes a successful team popped up in my Facebook feed this morning. (Talk about timing!)

Google Execs were under the impression that the most successful teams would consist of gathering the best people. Makes sense, right? Nope. Turns out “‘group norms’ – the traditions, behavioral standards, and unwritten rules that govern how teams function…” were the determining factors.

Google worked out the following five key characteristics of successful teams.

  1. Dependability
    Team members carry their weight; meet expectations; and deliver on time.
  2. Structure and clarity
    Successful teams set clear goals, and establish well-defined roles within the group.
  3. Meaning
    The work has personal significance to each member.
  4. Impact
    Collectively the group believes their work is purposeful and positively impacts the greater good (in this case, the success of the projects and final grade).
  5. Psychological Safety
    Most important! Members feel safe asking questions or presenting ideas. There’s no fear of seeming incompetent or a feeling as if everything you do or say is being ‘judged’ or worse simple dismissed.

Excellent advice, which will hopefully provide much needed direction for the young professionals in this course, struggling to come together as a successful team.


Google Spent 2 Years Studying 180 Teams. The Most Successful Ones Shared These 5 Traits


Ford’s Bad Ad

Sources: http://www.nydailynews.com/news/world/ford-offers-apology-ads-featuring-women-bound-gagged-article-1.1298375 http://www.businessinsider.com/15-incredibly-offensive-unapproved-ads-2013-3#there-was-also-an-ad-with-a-winking-paris-hilton-getting-ready-to-dispose-of-the-scantily-clad-kardashians-her-reality-television-competition-both-wpp-group-and-ford-apologized-2 http://www.ibtimes.com/ford-apologizes-offensive-figo-ad-featuring-silvio-berlusconi-paris-hilton-1147877 http://www.adweek.com/creativity/ford-apologizes-tying-women-indian-ads-148147/   Recommendation/Evaluation: What Happened? In 2013 Ford had to apologize for an advertisement that an ad company in India called JWT India released these unapproved ads onto the internet. They released three different version of this ad, one with Paris Hilton with all of the Kardashian sisters in the trunk… Continue reading Ford’s Bad Ad