Snapchat Filter Fail

The image-messaging and multimedia mobile app, Snapchat, has been known to customize many filters, known as lenses, according to different current events, including holidays, movie premieres and sporting events. On April 20, 2016, Snapchat featured a new lens of Bob Marley in commemoration related to cannabis culture. Little did the company know how much uproar… Continue reading Snapchat Filter Fail

Welcome to ADV4301!


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Establishing a digital presence was once a choice, but no longer. To remain relevant in industry, corporations must develop and maintain engaging content in the digital environment. Why? Here’s some quick stats to enlighten you:


  • 1.94 billion monthly active users worldwide
  • Five new profiles are created every second
  • 300 million photo uploads per day
  • 4.75 billion pieces of content shared daily (May 2013)
  • 42% of marketers report Facebook is critical or important to business


  • 600 million+ users (400 million active daily)
  • 95 million photos & videos are shared daily
  • 40 billion+ photos & videos have been shared since conception
  • 1 million monthly active advertisers (up from just 200,00 in March 2016)
  • $1.53 billion estimated in mobile ad revenue in 2016
  • Global mobile ad revenue projected to reach $2.81 billion in 2017


  • 317 million monthly active users
  • 500 million Tweets sent per day
  • 80% of users on mobile
  • 100 million daily active users
  • $545 million ad revenue (88% mobile)
  • 100+ million tweets contained GIFs in 2015


  • 300 million+ monthly active users
  • 100 – 161 million daily active users
  • 18% of social media users use Snapchat
  • 1 million snaps created everyday (photos & videos)
  • 400 million Snapchat stories are created everyday


  • 150 million monthly active users
  • 50 billion+ pins
  • 30% of all US social media users are Pinterest users
  • 75 billion+ ideas on Pinterest
  • 87% of Pinners have purchased a product because of Pinterest


  • 1.3 billion users
  • 300 hours of video are uploaded every minute!
  • 30 million+ visitors daily
  • More than half of views come from mobile devices
  • 4 of Top 10 videos were advertisements (2014)
  • Viewers exposed to TrueView ads (but don’t complete) are still 10x more likely to take one of those actions
  • Approximately 20% of people who start a video will leave after the first 10 seconds

What does this mean? Digital is here to stay. As young advertising professionals, you will need the skills to extend branding beyond traditional media and into the digital realm. During the next five weeks, you will complete coursework designed to provide you with the knowledge and skills to accomplish this task.


Professor Cyndie Buckle | ADV4301 – Special Topics | 432.425.2286