What makes a team successful?


Group projects are challenging. However, they are a necessity in a professional working environment. For the next two and a half weeks, TechADV4301 students will be spending more and more time together working on their final content plans and content. In order for each team to achieve optimal results, they must work together and share the load.

An article on Google’s research into ‘what makes a successful team popped up in my Facebook feed this morning. (Talk about timing!)

Google Execs were under the impression that the most successful teams would consist of gathering the best people. Makes sense, right? Nope. Turns out “‘group norms’ – the traditions, behavioral standards, and unwritten rules that govern how teams function…” were the determining factors.

Google worked out the following five key characteristics of successful teams.

  1. Dependability
    Team members carry their weight; meet expectations; and deliver on time.
  2. Structure and clarity
    Successful teams set clear goals, and establish well-defined roles within the group.
  3. Meaning
    The work has personal significance to each member.
  4. Impact
    Collectively the group believes their work is purposeful and positively impacts the greater good (in this case, the success of the projects and final grade).
  5. Psychological Safety
    Most important! Members feel safe asking questions or presenting ideas. There’s no fear of seeming incompetent or a feeling as if everything you do or say is being ‘judged’ or worse simple dismissed.

Excellent advice, which will hopefully provide much needed direction for the young professionals in this course, struggling to come together as a successful team.


Google Spent 2 Years Studying 180 Teams. The Most Successful Ones Shared These 5 Traits



Welcome to ADV4301!


Photo courtesy http://bit.ly/2t1kXCc

Establishing a digital presence was once a choice, but no longer. To remain relevant in industry, corporations must develop and maintain engaging content in the digital environment. Why? Here’s some quick stats to enlighten you:


  • 1.94 billion monthly active users worldwide
  • Five new profiles are created every second
  • 300 million photo uploads per day
  • 4.75 billion pieces of content shared daily (May 2013)
  • 42% of marketers report Facebook is critical or important to business


  • 600 million+ users (400 million active daily)
  • 95 million photos & videos are shared daily
  • 40 billion+ photos & videos have been shared since conception
  • 1 million monthly active advertisers (up from just 200,00 in March 2016)
  • $1.53 billion estimated in mobile ad revenue in 2016
  • Global mobile ad revenue projected to reach $2.81 billion in 2017


  • 317 million monthly active users
  • 500 million Tweets sent per day
  • 80% of users on mobile
  • 100 million daily active users
  • $545 million ad revenue (88% mobile)
  • 100+ million tweets contained GIFs in 2015


  • 300 million+ monthly active users
  • 100 – 161 million daily active users
  • 18% of social media users use Snapchat
  • 1 million snaps created everyday (photos & videos)
  • 400 million Snapchat stories are created everyday


  • 150 million monthly active users
  • 50 billion+ pins
  • 30% of all US social media users are Pinterest users
  • 75 billion+ ideas on Pinterest
  • 87% of Pinners have purchased a product because of Pinterest


  • 1.3 billion users
  • 300 hours of video are uploaded every minute!
  • 30 million+ visitors daily
  • More than half of views come from mobile devices
  • 4 of Top 10 videos were advertisements (2014)
  • Viewers exposed to TrueView ads (but don’t complete) are still 10x more likely to take one of those actions
  • Approximately 20% of people who start a video will leave after the first 10 seconds

What does this mean? Digital is here to stay. As young advertising professionals, you will need the skills to extend branding beyond traditional media and into the digital realm. During the next five weeks, you will complete coursework designed to provide you with the knowledge and skills to accomplish this task.








Professor Cyndie Buckle | ADV4301 – Special Topics | 432.425.2286